As the digital age unfolds more rapidly than ever before, only those who adapt succeed in business. Google My Business is fast becoming essential for businesses to remain relevant, visible, and accessible.
Many traditional “brick-and-mortar” businesses are unaware of Google My Business’s significance in today’s digital industry. Having a Google My Business (GMB) account not only allows you to increase your business’ visibility on the world wide web, but it also gives you the power to reach out to your targeted audience.
In this document, we will address the need to be on Google My Business, walking you through creating your verified account, and guiding you in using GMB Insights to boost visibility and optimise your profile to home in on your target audience.
4 Reasons your business needs a GMB account
- Get on the Map
Searching is almost purely digital now. As such, the best place to attract customers to explore your offerings is online. The overwhelming majority of customers typically start their search for your company, products, or services by heading straight to a search engine – like Google. With a GMB account, whenever someone goes onto Google to search for your company, your listing will appear in the search results. More importantly, they’ll know exactly where to find you – courtesy of Google Maps – along with information like directions, whether you have a web or physical address and contact details.
- Increase Engagement
A Google My Business profile provides numerous opportunities for you to engage directly with your customers. Potential customers finding your GMB profile can access your website or call you directly. Additionally, you can to respond to reviews, answer important questions, enable direct messaging, and even publish posts to your Business Profile. GMB opens up a new channel, much like you would find with Facebook and other social media platforms.
- Boost Consumer Confidence
Having a Google My Business profile lends credibility to your company. Customers are 70% more likely to visit businesses with a GMB listing, than those without one. As a result of the inherent trust and confidence, most users place in Google, your business benefits whenever it pops up in a local search. The result? Business prospects will automatically be far more likely to trust a brand boasting Google’s stamp of approval. Higher consumer confidence equals more business.
- Gain Insights
It doesn’t matter what type of product or service you sell, the more you know about your customers, the better you’ll be able to appeal directly to them. Your GMB Insights – found on the Google My Business home page – offer a wealth of valuable analytics and information. See where your customers are from, how much time they spend looking at your website and where they click next. Insights breaks down how visible your brand is, details who your target customers are, and highlights exactly how they’re engaging with your business.
- Do I need a website?
No you do not need a website to get your GMB listing, though having one will increase traffic to your website’s products and services from your GMB visitors.
- How much does it cost ?
It is a free service brought to you through a partnership of Google, Kenic and its partners
- How will my listing look like?
Here is what it appears like on Google search.
- I need help setting it up
Call us on 0101453946, 0799514437, 0799514432 or 0700337799 for assistance on setting up your GMB.
- Who is eligible?
All businesses and organisations in Kenya are eligible.
- How long does it take?
You will receive a call or email to verify your profile within 3-5 days.